It is a manifesto detailing how to achieve a cradle to cradle design model. The term itself is a play on the popular corporate phrase cradle to grave, implying that the c2c model. Puma announced the launch of incycle, the brands first closedloop collection of footwear, apparel and accessories, all of which have earned the cradle to cradle certified cm basic certification. The cradle to cradle concept is it always sustainable. Study looks at business benefits from cradle to cradle. Eliminate the concept of waste not reduce, minimize, or avoid waste but eliminate the very concept, by design. Mcdonough this study guide consists of approximately 27 pages of chapter summaries, quotes, character analysis, themes, and more everything you need to sharpen your knowledge of cradle to cradle. The incycle basket and basket tee biodegradable have been analyzed as part of puma s first product environmental profit and loss account published in. Cradle to cradle products innovation institute roy vercoulen.
The book calls for the transformation of human industry through ecologically intelligent design. These substances were selected for inclusion on the banned lists due to their tendency to accumulate in the biosphere and lead to irreversible negative human health effects. In addition i use some press releases from the puma companys incycle collection 20. From reducing and minimizing the negative impact of the textile. The first one is that puma is lacking brand clarity and brand heat. Puma introduces c2ccertified, recyclable track jacket. Cradle to cradle introduction, this book is not a tree. The puma incycle collection, launched this spring, is the brands first full collection of closedloop, 100% cradle to cradle basic certifiedcm footwear, apparel and accessories.
Cradle to cradle certified cm is a certification mark licensed exclusively for the cradle to cradle products innovation institute. Pumas incycle line of cradletocradle apparel, footwear. Introducing puma incycle, the industrys first collection of recyclable and biodegradable footwear, apparel, and accessories. We have 10 sustainability targets we want to reach by 2020. Implementing cradle to cradle strategies for a cleaner world. Only select raw materials have been used to manufacture this collection. To ensure product recovery is possible and optimised. Adoption learning partners offers an array of interactive, elearning courses that will increase each participants understanding of the joys and challenges of adoption. Adoption learning partners was founded by the cradle in 2002 and has quickly become the gold standard for online adoption education. Pumas cradle to cradle certifiedcm basic incycle products represent a tremendous step forward in reducing our environmental footprint and. Remaking the way we make things, by william mcdonough and michael braungart, offers an alternative to the linear cradletograve industrial model of extract, manufacture, use, and dispose of. Introduction to the cradle to cradle and circular economy.
The cradle to cradle products innovation institute will begin certifying products using. A shoe, jacket and backpack are made entirely from recyclable. It guides our company to work faster toward a more just and sustainable future. This document contains lists of those chemicals and substances that are banned for use in cradle to cradle certified cm products as intentional inputs above ppm. The c2ccentre was founded in 2012 by the c2cexpolab as part of its broader ambition to become the frontrunner on the regional application of the c2c principles. Jun 14, 2015 cradle to cradle remaking the way we make things a 2002 book by chemist, michael braungart and architect, william mcdonough. Pumas incycle cradletocradle collection hits stores. As a new approach to sustainable product and system design, cradle to cradle. Sustainability is a key value of puma, deeply integrated in our business operations. The first global apparel brand collection, products in the puma incycle collection, have been awarded cradle to cradle certified at the basic. At the end of its life, the puma incycle basket is 100% compostable while the traditional suede.
Designed for disassembly, flexible, low carbon footprint and guaranteed take back system m. Puma incycle uses biodegradable polymers, recycled polyester and organic cotton in order to. Puma unveils incycle line of cradletocradle apparel. Families preparing to adopt as well as those who have already done so will.
Puma is taking on the challenge of launching an entire line that is either biodegradable or recyclable and 100% cradle to cradle basic certified cm. At the cradle to cradle products innovation institute, we provide guidance to todays. See more ideas about design model, radical change and design. Stef kranendijk stef kranendijk, ceo of desso one of europes leading carpet tiles manufacturers has decided his company would have fully closed the loop by 2020. A study of ten companies including puma and ecover. Instead, incycle products are themselves made of spaceage material innovations like apinatbio biodegradable plastic pictured above or from recyclable materials like pet. Renowned as one of the foremost adoption agencies in the country, since opening in 1923 the cradle has helped place more than 15,000 children into permanent, loving homes. This document introduces the puma company narrative and product analysis of the cradle to cradle certified basic puma incycle basket sneaker, compared to a conventional, noncertified puma sneaker. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. Synthetic product that, although not part of the natural world, can be. Products in the puma incycle collection are cradle to cradle certified. A convincing advocate of the cradle to cradle philosophy, he. Download it once and read it on your kindle device, pc, phones or tablets. Puma launches incycle, the brands first cradle to cradle.
This study guide consists of approximately 27 pages of chapter summaries, quotes, character analysis, themes, and more everything you need to sharpen your knowledge of cradle to cradle. Follow two incycle products as they transform through these clever processes the technical cycle and the biological cycle. Abstract the cradle to cradle c2c concept has gained wide interest among. Remaking the way we make things, the sustainable development goals of the united nations, and the. This document introduces the puma company narrative and product analysis of the cradle to cradle certified basic puma incycle basket sneaker, compared to a conventional, noncertified puma. And as a bonus, the products are cradle to cradlecm basic certified. This identifies and describes impact improvements in the fields of business, society and the environment, related to pumas pursuit of cradle to. The puma incycle collection includes among numerous others the lifestyle sneaker basket biodegradable, the legendary puma track jacket recyclable, shirts biodegradable and a backpack recyclable. Issue 7 february 18, 20 the weekly digital magazine.
Puma product designers worked closely with cradle to cradle experts at epea to develop products that meet the requirements for cradle to cradle certified basic, the first step on a path of continuous improvement. Incycle collection is our pigment and dyestuff positive lists. For more information about the cradle to cradle products inovation institute and a list of the full program criteria, visit. Pdf sewing pattern everyday loafer soft soled outdoor by shoeology, make. Materials48% reduced energy for more energy efficient manu. Cradletocradle design also referred to as 2cc2, c2c, cradle 2 cradle, or regenerative design is a biomimetic approach to the design of products and systems that models human industry on natures processes, where materials are viewed as nutrients circulating in healthy, safe metabolisms. The cradletocradle design framework incorporates natures cyclical material model into all product and system design efforts through a process called life cycle development lcd. On the surface, it would seem that eating your sneakers is not such a wonderful idea, but consider an alternative, courtesy of another company that tried to save the planet. The company decided to remove all ingredients that were made using gm technology from its products. While product development within this framework is not the same as life cycle assessment lca, life cycle thinking serves as an important structure for.
The research endeavors to answer for two questions. Impact of the cradle to cradle certified products program the study represents pilot research designed to contribute an initial evidence base for the cradle to cradle certified products program and stimulate thought about how the making of things can be transitioned into a positive force for people. Puma incycle collection is cradle to cradle certifiedcm by the cradle to cradle. We provide lifelong support for all who are touched. Puma unveils incycle line of cradle to cradle apparel, footwear after puma s 2010 environmental profit and loss account linked 57 percent of its impact with the production of raw materials leather, cotton, and rubber, included, the brand turned to clever raw materials such as biodegradable polymers, recycled polyester, and. Rather than seeking to minimize the harm we inflict, it reframes design as a beneficial, regenerative forceone that seeks to create ecological. Cradle to cradle recycling 225 jaycee dr, west hazleton. The second system is our competitively priced manual urbanshade with. Remaking the way we make things kindle edition by mcdonough, william, braungart, michael. The icehouse aims to show the positive design framework described in the book cradle to cradle. Puma incycle slippers cradle to cradle certified biodegradable products. Pumas incycle products are, according to the company, all entirely biodegradable or recyclable.
Puma case analysis 7 cradle to cradle certified products program the cradle to cradle certified product standard is a multiattribute, continuous improvement methodology that provides a pathway for companies to produce safe, recyclable and sustainable products. Also in accordance with cradle to cradle certified guidance, puma has established its landmark bring me back system, developed with our friends at i. The cradle to cradle products innovation institute is a nonprofit organization created to bring about a large scale transformation in the way we. The interactive cradle to cradler knowledge platform. Puma s cradle to cradle certified cm basic incycle products represent a tremendous step forward in reducing our environmental footprint and giving consumers a more sustainable product choice.